Directory of Illustration
Advertising Information ~ BOOK PRODUCTION DETAILS

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Production Templates

Download Brochure (PDF)

Artwork deadline : May 3, 2010

Complete production specifications, layout templates and submission form are available online | More Information.

OUR PRODUCTION DEPARTMENT IS HERE TO HELP YOU
PUT YOUR BEST FACE FORWARD.
CONTACT PRODUCTION@SERBIN.COM OR CALL 800-876-6425 x223
IF YOU HAVE TECHNICAL QUESTIONS OR NEED SUPPORT.


DIGITAL SUBMISSIONS
NO PRODUCTION CHARGES / NO DIGITAL FILE FEES!
We do not charge for production when you submit a complete, high-resolution file and proof to meet our specifications. We include pre-flight review of your file to make sure it is ready for press.


TRADITIONAL ARTWORK SUBMISSIONS
5 FREE IMAGES PER PAGE
If you supply transparencies we’ll scan 5 images for free. Other production charges may apply (silhouettes, background charges, etc). Please see below for a complete list of charges and fees.


MARKETING ADVICE AND PROFESSIONAL PAGE DESIGN SERVICE
Our marketing representatives can advise you on image selection and marketing direction for your ad. There is no charge for this collaboration. If you need a professional to design your final ad there will be a charge of $275 per page or $450 per spread. Contact our production department prior to the May 1st artwork deadline to make arrangements for this service.


REPRINT OPTIONS
Each ad includes 500 reprints on the same paper stock as the book, trimmed to 8-1/2 x 11".

1,000 Laminated Card Stock Reprints (in lieu of book stock ): $280 per page or $475 per spread


PRESS PROOFS
In the summer of 2010 each advertiser will receive a set of press proofs which must be reviewed and returned within two days of receipt, via overnight service.


Traditional Artwork (camera-ready mechanicals)

Additional separations (5 included)

$

115 each

Silhouetting or vignetting

$

75/image

Image insetting

$

45/image

Black background with reverse type

$

75/page

Process color background

$

75/page

Bleed 4-color background separation

$

75/page

Reverse type

$

75/page

Color tints (1 per page allowed free)

$

75/tint

Minimum charge for production work after submission

$

125

Position stats

$

20/each


Reprints

500 book stock

Included

1,000 Laminated card stock reprints

$

280/page

$ 475/spread

Late Artwork Submissions

Artwork extension fee between May 2 - May 8

$

50

Artwork extension fee after May 8

$

10/day


Design and Alteration Charges:

Page Design Service

$

275/page

$ 450/spread

Minimum author change after press proof

$

100

New separation after press proof

$

175 each

Re-run film from new digital file after press proof

$

175/page


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